Get to know journalist Riva Richmond, who specializes in technology, global and small business. She is currently the Director of Digital Media at The Story Exchange, a nonprofit media project dedicated to sharing the stories of women entrepreneurs from all over the world. It recently completed an unprecedented 3 year study of 1,000 women in business, which provides the largest qualitative data about female entrepreneurs to date. The information not only offers an intimate look at the stories of women behind the stats, but at the same time challenges the accepted norms about why we start our own businesses. Riva has lots to say.