It’s all about argan oil. A trip to Morocco (home of the argan tree) was a life changer for Patricia Reinders, who in 2009 founded SULA NYC. Her company‘s beauty products contain 100% organic argan oil – an excellent, natural source of vitamin E and essential fatty acids for skin and hair. It’s said to have restorative and age-defying effects…for women AND men. There’s lots to learn from this conversation.