For Jodi Katz, it’s all about the beauty business. Capitalizing on her expertise as the first US Creative Director of L’Occitane en Provence, Jodi founded Base Beauty Creative Agency. Its focus is strategic marketing, content creation, packaging design and advertising and includes successful campaigns for: Clinique, Con Air, Weight Watchers, L’Oreal-Paris. Jodi not only talks about her work with giants of the beauty world, but also how she’s forged partnerships with emerging brands to help grow their businesses.
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