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Sandi's Archives

Tag: NCAA Women’s Basketball Championships

Sponsorship of Women’s Sports…Is there such a thing?

Sponsorship of Women’s Sports…Is there such a thing?

THIS MAY SOUND a bit cynical but I have been working with women athletes for over twenty-five years and there has been some, but not nearly enough, movement to support women sports from a sponsorship perspective.  This may be due to the exposure of some sports, and lack of exposure of…
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